29 Innovative Marketing Techniques for Startup Apps and Software

Despite having a decent budget and a proper marketing strategy from the awareness stage to conversion, companies still lack in captivating plausible customers. The reason is simple. Most startups often fail to break the mold of traditional marketing tactics. This puts them at the same level as other startups fighting to get the same amount of attention. 

Employing innovative marketing techniques ensures that you stand out from the crowd. A collaboration between these innovative marketing techniques available and the ones you can come up with creates a new space for you where you stand out. This, therefore, makes you your competition and makes you stand out in a large crowd.

Therefore, let us tell you some of the most innovative marketing techniques you can use without wasting time. Also, these strategies will help you open your mind and help you come up with new ideas to market your product. 

Innovative Marketing Techniques

Everyone is doing things like SEO, content marketing, PPC, etc. However, to stand out, one needs to develop innovative marketing techniques. Techniques that some people are trying or none. Techniques that help you stand out from the crowd. Therefore, to materialize this thought in the real world, here are some marketing techniques for startups that can help your marketing campaigns succeed.

To tell you more about this, here are some innovative marketing techniques you can try:

Note: Want to learn about mobile app marketing agencies? Here’s a list of the best!

1. Utilize User-Generated Content

There isn’t a better marketer for your product than someone who has already used the product. Let your customers be the ones that promote your product. The best way to do this is by using user-generated content. 

User-generated content (UGC) refers to any type of content created and shared by individuals. These are not professional content creators. Contrarily, they consume or use your product, service, or platform, and deliver a review or feedback about it. 

Furthermore, UGC can take several forms, which include text, images, videos, reviews, comments, and social media posts. UGC has become a valuable resource for businesses and brands. 

Here are some key aspects and benefits of user-generated content:

• Engagement: User-generated content is one of the innovative marketing techniques that involve the participation from your audience. It helps you foster a sense of involvement and community.

• Cost-Effective: Collecting user-generated content is much easier and cost-effective, significantly reducing costs. Cost that would otherwise be associated with generating content to which users voluntarily contribute.

• Social Proof: It shows that real people are using your service or product and are enjoying it.

• Community Building: It gives a sense of community building amongst your audience, fostering a connection between users with common interests.

• Content Variety: As a company, you get various content from different perspectives, experiences, and styles appealing to a broader range of audiences.

• SEO Benefits: With a dynamic website, one can regularly update material, positively impacting the SEO.

• User Engagement: Users are more likely to engage with comments from other users, leading to positive traction on the website.

• Feedback and Insights: It acts as a window to the user experience and different user preferences, opinions, and experiences. Additionally, it serves as a direct source of feedback for improvement.

• Viral Potential: UGC can go viral because of its authenticity.

• Community Moderation: It might require moderation so that the content aligns with the brand values and guidelines.

• Legal Considerations: This is another aspect related to moderation, considering that UGC doesn’t infringe copyright and privacy laws. Also, the user should have acceptable behavior on the platform.

• Encouraging UGC: UGC enables customers to generate content using calls to action, contests, and other incentives to stimulate user participation.

• Acknowledgment and Rewards: It enables you to recognize participating users and reward them for contributing to further engagement and promoting the brand.

• Consistency: It maintains a consistent flow that maintains audience interest and keeps them captivated to engage over the long term.

2. Host Webinars or Virtual Events

Let’s bifurcate the two, i.e., webinars and virtual events. A webinar is an online presentation centered around a particular topic or theme. The session of a webinar can last between 30 minutes to an hour. It can be deemed a great marketing technique for startups, considering it provides interactive features such as polls, Q&A, and screen sharing.

A webinar can be used for lead generation, telling more about your products and services, engaging prospective customers, etc. Webinar helps you show your expertise to customers and share insights that can be valuable.

Furthermore, Virtual Events are a different beast altogether. They can last from a few hours to a couple of days. These require a lot of planning and setting up the environment to pull them off. Similar to a webinar, these also offer features like Q&A, poll, live chat, etc.

Some benefits of using webinars and virtual events are:

• It breaks the geographical barrier.
• Hosting a virtual event or webinar is cost-effective because it doesn’t require venue, travel, and accommodation.
• It enables targeted follow-up to nurture leads.
• These are interactive because they ask questions and participate in real-time features.
• It helps businesses showcase their expertise.
• Helps educate audiences on specific trends, industry trends, features, and benefits.
• It involves features like chat rooms or breakout sessions facilitating networking opportunities.
• Analytical tools help in collecting valuable data or assessing participant behavior.

3. Making Use of Local SEO

Marketing for startups can start with local SEO. If you’re a business running at location A, getting business from people around is possible. Therefore, local SEO, especially tailored for specific niches such as the medical field, is another innovative marketing technique that can be used to create engagement and leads.

Local SEO, or Local Search Engine Optimization, is one of the most important marketing strategies for startups. It helps businesses look forward to creating an online presence for local customers. This approach focuses on improving the visibility of a company in local search results. This makes it easier to find nearby customers to provide products and services. 

Note: Learn the role of app marketing companies, read our article here!

Let’s look at some of the key aspects and practices in local SEO:

• Google My Business (GMB) Optimization: Optimize and claim your Google My Business Listing. Try to provide accurate and up-to-date information related to your business; this includes address, phone number, business hours, and relevant categories.

• NAP Citations: NAP stands for name, address, and phone number. Try to ensure consistency across platforms, directories, and your website. Try to build consistency to build trust with search engines.

• Local Keywords: Involve keywords that are local in your website content. This should include location-specific terms relevant to your business and services.

• Local Content: Keep the local audience’s interests in mind. Cater to events and news and create blog posts, articles, and updates.

• Online Reviews: Another essential part of this innovative marketing technique is to manage customer reviews on platforms like Google, Yelp, and other industry-specific review sites. This can positively boost local search ranking and build trust amongst potential customers.

• Local Link Building: Build relationships with local businesses, organizations, and community websites. This involves acquiring local backlinks that can improve overall visibility for local searches.

• Mobile Optimization: Make sure that your website is mobile-friendly. This is important, considering the majority of searches occur on devices. Therefore, Google prioritizes websites that are mobile-friendly.

• Local Schema Markup: This is another essential task. It entails the markup of additional information regarding the business’s address, phone number, business hours, and customer reviews.

• Location Pages: If a business has multiple locations, one can create dedicated location pages on the website. Each of these pages should contain specific details about the location.

• Local SEO for Voice Search: This is one of the most developing marketing strategies for startups after voice-based searches became prominent. The business optimizes its product for voice search by incorporating natural language and using long-tail keywords that people will likely use when searching verbally.

• Geotagging: Including geotags in your website’s metadata and images can help search engines understand the geographical relevance of your content.

• Local Social Media Presence: Participate actively on local social media platforms. This engages the local community and helps share updates, promotions, and events.

• Monitor Local SEO performance: Use tools such as Google Analytics and Google Search Console to monitor the performance of your local SEO efforts. Track key metrics such as local search rankings, website traffic, and customer interactions.

• Adherence to Local SEO Guidelines: Stay updated about local SEO best practices and guidelines. This includes staying compliant with Google’s guidelines to avoid penalties as well.
• Local Business Directories: Another startup marketing strategy is to list our business on local directories and citation sites. This not only improves your overall online visibility but also the legitimacy of your business.

By implementing these local SEO strategies, businesses can enhance their online visibility within the local communities. This helps in attracting nearby customers and staying competitive in the digital landscape.

4. Enabling Community Marketing

It is amongst the best marketing ideas for small businesses. Community marketing in digital marketing refers to the strategic effort of building and nurturing a community of engaged users or customers around a brand, product, or service. 

This marketing strategy for startups involves creating a sense of belonging and shared identity amongst customers with a common interest or affinity related to the brand. 

This community-oriented approach goes beyond traditional marketing methods and emphasizes fostering relationships, encouraging user interaction, and leveraging the collective power of the community to achieve marketing goals.

Some of the key aspects of this marketing technique for startups in digital marketing include:

• Building a Community: The first step of this innovative marketing technique involves establishing a community platform, which could be a social media group, forum, or dedicated website where like-minded individuals can come together. This space is a hub for discussions, sharing experiences, and connecting with the brand and other community members.
• Engagement and Interaction: Community marketing relies on active engagement and interaction within the community. Brands must encourage members to share their thoughts, experiences, and feedback, creating a dynamic and participatory environment. This engagement helps in building stronger connections between the brand and its audience.
• Content Creation and Sharing: Community marketing often involves user-generated content. Community members may contribute by creating and sharing content related to the brand, such as testimonials, reviews, photos, videos, and other user-generated materials. This user-generated content serves as authentic endorsements and can be leveraged in broader digital marketing campaigns.
• Brand Advocacy: A successful community marketing strategy fosters brand advocacy. Engaged community members are likelier to become brand advocates, promoting the brand within their social circles and networks. This word-of-mouth marketing can have a significant impact on acquiring new customers.
• Exclusive Access and Rewards: Brands often provide community members exclusive access to content, events, or product launches. This is another innovative marketing technique that makes the customers feel inclusive. Additionally, loyalty programs and rewards for active community participation can further incentivize engagement and strengthen the sense of belonging.
• Customer Support and Feedback: Community platforms can serve as channels for customer support. It allows members to seek assistance, ask questions, and provide feedback. This real-time interaction enhances the brand's responsiveness and demonstrates a commitment to customer satisfaction.
• Data and Insights: Community marketing provides valuable data and insights into customer preferences, behaviors, and trends. Brands can analyze these insights to refine their digital marketing strategies. This helps improve products and tailor their messaging to better resonate with the community.
• Influencer Collaboration: Communities often include influential members who can act as advocates or ambassadors for the brand. Collaborating with these influencers within the community can extend the brand's reach and credibility.

5.Creating a Referral Program

Referral marketing has been a part of the domain for a while. It is a word-of-mouth strategy that rewards its existing customers for referring new customers. This is a great marketing technique for startups because people trust their peers more than any marketing campaign with a celebrity.

Some of the key advantages of this startup marketing technique are:

• It is a cost-effective way of acquiring new customers.
• It is trustworthy for new customers as they get referrals from friends, family, or colleagues.
• Referred customers have a higher conversion rate.
• It expands the existing customer base.
• It creates a positive brand perception.
• It shortens the sales cycle.
• In this marketing, the peers of the new customers are the marketing advocates or ambassadors.

7. Collaborate with Influencers

Using influencers for your marketing campaign is very popular. Yet, multiple startups are not doing it. Gone are the days when companies tried hiring movie celebrities to push their products. Today, we have platforms like YouTube and Instagram where one can find influencers with a dedicated following of millions. The great thing about approaching these influencers for marketing is that there are plenty that deal with your niche. Their followers are also a relevant audience as they consume that content.

Additionally, here are some benefits of collaborating with influencers:

• Collaborating with influencers exposes your brand to a wider audience.
• Customers tend to trust influencers who create content around the same niche.
• It helps you reach your target audience.
• Content created by these influencers is authentic and often not a marketing gimmick.
• It can drive necessary engagement.
• It is a lot more cost-effective in comparison to hiring celebrities.
• Influencer marketing is adaptable to multiple industries.

8. Turn your Product into a Challenge

Engagement is everything. If you can give a memorable experience to the customers who are approaching your product or service, and they can remember it, it is a win. Turning your product into a challenge can do the trick and is thereby a part of our innovative marketing technique list. 

Creating a challenge around your product for marketing purposes can be a dynamic and engaging strategy. To further extrapolate on the idea, here are some benefits of incorporating product-related challenges into your marketing efforts:

• It creates buzz and excitement around your product.
• It increases your brand’s visibility.
• It encourages user engagement.
• It promotes the usage of user-generated content.
• It builds a sense of community.
• It helps increase brand loyalty.
• It boosts brand recall value.
• It engages the user to take necessary action. 

9. Make Beta Exclusive to Select Customers

Before a product is launched, trial versions are launched to the public. In the case of applications and software, companies release beta versions. A great way to use this opportunity is to push them to select customers who understand the service better than the common popular. This helps in getting necessary feedback and criticism. 

Additionally, one gets the advantage of getting possible good reviews. This can create anticipation in the minds of the interested customers. Therefore, it is another innovative B2B marketing strategies that can help you produce the required holler around your product.

To further understand, here are some benefits of utilizing this innovative marketing technique:

• It creates loyalty among select customers.
• It helps you get valuable feedback.
• It helps in spreading word-of-mouth.
• It creates a sense of urgency and desire among the customers.
• It reduces the cost of marketing.
• It gets you a competitive advantage.
• It gives a strategic advantage in terms of launching the product.

10. Give Away Decorative Stickers

This innovative marketing technique seems a little unconventional. However, multiple companies are using it. Various brands use this technique from helmet brands to IT hardware companies and smartphones.

Giving a small sticker can act as a memorabilia. This will help you connect your existing customers and the ones who have seen that sticker, a sense of relatability. When people look at your company’s logos, they instantly connect the dots with your brand.

Some benefits of using this marketing idea for startups are:

• Stickers act as mobile advertisements.
• Stickers are low-cost marketing tools.
• Stickers can be customized to reflect the brand’s identity.
• They can work as an incentive for a particular action the user takes.
• Stickers can enhance packaging.
• Stickers can be targeted to specific demographics or customer segments.
• It makes your brand memorable.

11. Set up your Blog

This isn’t truly among the innovative marketing techniques. However, if you are not doing it, it is time that you start today. Setting up your blog can give you numerous benefits for individuals, businesses, and organizations.

Some of the key advantages of using this startup marketing strategy are:

• A blog acts as a central hub for creating an online presence.
• It helps in building credibility and authority by providing valuable content.
• SEO alongside a blog can help improve SERP (Search Engine Result Pages) visibility.
• It helps drive organic traffic to your website and helps you target your audience.
• It can work wonders in terms of engaging your audience.
• It can help you showcase your expertise and knowledge of the subject matter.
• It can help businesses generate leads that can convert into sales prospects.
• It gives the company networking opportunities and provides value in long term.

12. Get Featured in a Major Publication

Having a blog isn’t enough to build authority in the market. However, publishing your articles in major publications can give you a significant advantage in improving domain authority, website traffic, and even credibility. 

Getting published in a major publication means you have a hold on the topic you are discussing. However, ensure that the topic covered is in some way related to your product or service. 

To learn more, here are some benefits of getting published in a major publication:

• It helps you increase your visibility in the market.
• It helps you build authority and credibility in the market.
• It helps in establishing expertise.
• It helps in enhancing your brand image.
• It helps in building trust.
• It amplifies your presence and helps you get media coverage.
• It has a positive effect in terms of SEO because you share link juice with the publication (if it's online).
• It has long-term benefits in terms of recognition.

13. Guest Post on a Popular Blog

Guest posting is similar to publishing in a media publication but much different. It can be another win if you manage to guest post on a popular blog with a high readership that generates content identical to your product. 

Just in case you don't understand what a guest post is? It is when you publish your content on a website with higher credibility and reach to get link juice, traffic, recognition, and credibility.

Some benefits of utilizing this startup marketing strategy are:

• It increases your visibility and exposure in the market.
• It helps you access your target audience.
• It helps you build authority.
• A quality backlink can help you boost your domain authority.
• It gets you networking opportunities.
• It helps you learn from audience interaction.
• It can expose you to industry influencers.

15. Use Your Own Product

Also referred to as “eating your own dog food” or “dogfooding,” it is absolutely necessary and can work as a marketing strategy for startups that can do wonders. In hindsight, if we see, we can be our product’s biggest critique. We can figure out things related to user experience, overall app navigation, and be the best critique of our product or service. 

Let’s check out some benefits of using this marketing technique for startups:

• It gets you a firsthand experience of your product
• Your personal experience can help you forge compelling stories
• It can help you identify improvement opportunities
• It can help you demonstrate your product’s features and capabilities authentically
• It can make your advocacy much more passionate
• It can help you foster a strong company culture
• It can help you align customer experience

16. Host a Contest

As mentioned earlier, in the world of marketing, inclusion is everything. Hosting a contest can be a part of your marketing strategy. This can offer you a range of benefits for your business and brand.

Some of the key advantages of using this app marketing strategy are:

• It encourages participants to participate in your ecosystem actively.
• It expands your reach and creates the potential to go viral.
• It helps build brand awareness around your product.
• It can help you generate leads.
• It can help you get user-generated content.
• It can help with social media growth.
• It can help you create data for targeted marketing campaigns.
• It provides measurable metrics for the user.

17. Experiment with Different Types of Content

Content generation is key to a successful marketing campaign. However, many marketers get caught in the loop of similar types of content. It is important to understand that marketing is subjective. Therefore, experimenting with different types of content is essential. This will help you determine more prospects and the rhythm of content that needs to be published on your website.

Some benefits of experimenting with different types of content are: 

• It helps engage audiences with diverse preferences.
• It helps you understand your audience's preferences, behaviors, and interests.
• It enables you to extend your horizon by providing diversified content for each platform.
• It enables you to increase visibility with different content formats to engage new audiences.
• It enables you to improve your SEO.
• It can help you make data-driven decisions.
• It enables you to evolve while aligning with your audience’s preferences.

18. Convert Users of a Competing Product

Currently, the market is huge, and so is the opportunity. There are “N” number of companies dealing with the same idea but doing it differently. Most customers you can try to grab hold of will suffer from a pain point that no other product can fix. This is the exact space where the conversion happens, especially in the case of B2B.

To further extrapolate on the efficacy of this innovative marketing technique, here are some benefits:

• It helps you expand your market by sharing and reaching potential audiences and customer bases.
• It helps you with revenue growth.
• It offers a competitive advantage by providing unique value, features, and benefits.
• It helps establish and create strong brand loyalty by providing a compelling solution.
• It gets you the validation of a superior product or service.
• It can help you build long-term customer relationships.
• It successfully demonstrates adaptability and market resilience.

19. Bribe New Customers with Cash

Incentivizing new customers can be a great ordeal for someone who use your service. We’ve already told multiple methods of doing that. One way of doing this is by providing cash to your customers upon signup. A majority of companies also compile this with referral bonuses. 

Some of the benefits of using this marketing strategies for startups are:

• It immediately attracts and appeals to potential customers.
• It increases the conversion rates because of direct monetary incentives.
• It can expedite quick decision-making.
• It can effectively acquire new customers.
• It can stimulate word-of-mouth marketing.
• It encourages large purchases from the customers.

20. Connect with Other Brands

Multiple brands can complement your product. Finding these opportunities can be another innovative marketing technique. Connecting with other brands for marketing is called brand collaboration or partnership. This can yield numerous benefits for businesses. 

Some key advantages of marketing techniques for startups are:

• It can help you collaborate with an existing audience.
• This marketing strategy allows cross-collaboration opportunities.
• The strategy enables you to share relevant resources.
• It can enhance credibility and trust by associating with a reputable brand.
• It provides you access to new markets.
• It allows the opportunity for mutual learning and skill exchange.
• It helps you build long-term relationship-building.

21. Give Out Free Merchandise

One might not be interested in paying for merchandise. However, no one says no to free stuff. Whether or not someone is interested in your brand, they would likely get free stuff. A great example is companies giving out branded pens, hoodies, t-shirts, etc., with the company logo to their employees. This is branding, and it works on a subconscious level where once a person comes across your logo, they subconsciously remember it. This creates relatability and trust. Therefore, if you as a company are not giving out freebies, find some budget and make it happen.

Note: Having branding troubles for your startup? Here are some brand strategy for startups that can give you an edge!

To further explore this territory of marketing for startups, here are some key advantages of the following strategy:

• It increases your brand exposure by featuring your brand logo.
• It stimulates word-of-mouth marketing in the head of the recipient.
• Giving out free merchandise can create a positive brand perception.
• It can strengthen your brand loyalty.
• It can serve as an incentive for customer engagement.
• It serves as a tangible reminder of your brand.
• Free merchandise can get you social media content.
• It can be used as a tool for lead generation.
• It helps in establishing community engagement.

22. Use Your Product for a Social Cause

Utilizing your product for a social cause as a part of marketing strategy for startups sends a positive outlook towards your brand or business. Numerous companies take this very seriously because it makes for a compelling PR. Additionally, it also increases the goodwill of your brand.

To explore this territory further, there are certain benefits that we’ve mentioned below:

• Associating your product with a social cause can help you enhance your brand image.
• It fosters strong customer loyalty because of alignment with a social cause.
• This can sometimes be a key differentiating factor in your marketing campaign.
• It creates positive public relations.
• It attracts socially conscious consumers.
• Products that are associated with social cause often have a positive appeal.
• It has the potential to reach a wider audience.
• It can act as an opportunity to raise awareness.
• It can provide collaborative opportunities.
• Integrating a social cause demonstrates your corporate social responsibility.
• It inspires brand advocacy.

24. Create a Viral Explainer Video

Videos are the gateway to engagement. Therefore, it can be a great innovative marketing technique if you can develop viral ideas. This has several benefits that push your brand and marketing efforts further.

Let’s check out some of the key advantages of creating a viral explainer video:

• Viral explainer videos have the potential to reach a vast audience.
• Viral videos attract a much more diverse audience and engage a broad demographic.
• It boosts your social media presence.
• It is very effective in catering complex messages simply and engagingly.
• It can positively affect conversion rates.
• It creates a positive brand image.
• It gives the video the capability to be creative.
• It can help you increase website traffic.
• It can help you build a community.
• It has a positive impact on SEO.

25. Use Public Relations

PR or Public Relations is another marketing strategy for startups. It is strategic communication carried out by an organization to maintain its public image. Good PR can work wonders in terms of improving the overall image of the company and its credibility. 

It’s difficult to pull out good PR for a brand; however, if done successfully, it can reap tremendous benefits. It is something that can improve your brand visibility and reputation tenfold. To learn more, here are some key advantages:

• PR efforts such as media coverage and positive reviews can help build and enhance brand credibility.
• PR activities facilitate media exposure by reaching a wider audience using newspapers, magazines, online publications, and broadcast media.
• PR strategies shape a positive public perception of the brand.
• It has helped manage and handle a crisis via communication during challenging situations.
• It establishes thought leadership.
• It helps foster relationships with journalists, influencers, and stakeholders.
• It helps you stand out in a crowded market.
• It optimizes your online presence through media coverage, press releases, and influencer partnerships.
• It helps establish a positive public image through PR efforts, contributing to high employee morale.
• It helps you manage ongoing monitoring of the brand’s image and public sentiment.

26. Organize Online and Offline Events

Today, we have so many options in terms of holding both offline as well as online events such as conferences, webinars, workshops, promo events, etc. It is a powerful strategy for business and offers a wide range of benefits. There are several advantages that helps you organize events both in digital as well as physical spaces:

To further bifurcate, here are the benefits of both online offline events such as:

Online Events

Some of the benefits of holding online events are:

• It has the capacity to reach global audience and break geographic barriers.
• Holding online events are a lot more cost-effective in comparison to traditional events.
• It increases the accessibility for people to participate from the comfort of their homes or offices.
• It provides valuable data and analytics to take data-driven decisions.
• It provides diverse engagement opportunities.
• Digital events can be repurposed for ongoing marketing efforts.

Offline Events

Some of the benefits of holding offline events are:

• It gets you the opportunity to genuinely interact with your customers face-to-face.
• Physical events presents a tangible brand presence.
• It presents you with direct networking opportunities.
• It provide branding and sponsorship visibility.
• Physical events helps in contributing to community building.
• Offline events helps in creating a memorable experience.
• It gets you feedback within minutes.

Integrated Approach

The integrated approach is a blend of online and offline events:

• In this type of event, attendees can choose in-person or virtual events.
• It extends the lifespan of an event.
• It ensures a comprehensive audience approach regarding diverse preferences, enabling a broader audience and engaging with the brand through the preferred event format.
• It presents adaptability to external factors such as travel restrictions or unforeseen circumstances.
• Integrating both these formats allows for maximizing ROI.

27. Crowdfunding Campaign

Crowdfunding essentially aggregates small amounts of capital from a large individual of people. This is done to finance new business ventures and is an incredible marketing strategy for startups. 

This type of marketing for startups uses the easy accessibility of a vast network of people via social media and crowdfunding websites. This helps bring investors and entrepreneurs together, thereby increasing the funding pool beyond traditional funding via relatives, owners, and venture capitalists.

Note: Here are the different sources of funding for businesses. Check them out.

To learn more on this topic, here are some key advantages of crowdfunding campaigns:

• This serves as a form of market validation because the interest and financial support indicate a positive outlook.
• Crowdfunding can engage your audience directly.
• It can raise a wide range of potential backers.
• It offers a compelling narrative around your product or project that resonates with the audience and gives you storytelling capabilities.
• Crowdfunding allows you to pre-sell a product before it officially launches.
• Crowdfunding attracts early adopters who are eager to support innovative ideas.
• Crowdfunding offers you PR opportunities and success stories for media attention.
• Crowdfunding can positively influence your impact online.
• It provides a financial boost to bring your ideas to life.
• Crowdfunding offers various funding models such as fixed or flexible funding.
• It helps you build a community around your brand.

28. Find your Advocates and Ambassadors

Finding advocates and ambassadors for your brand is essential to marketing for startups. These advocates, be they users or ambassadors in the form of celebrities and influencers, can provide tremendous benefits, from increasing your credibility to influencing new customers.

Some of the key advantages of this innovative marketing technique are:

• It is highly likely to spread word of mouth for your brand.
• It brings authenticity to your marketing campaigns.
• It amplifies the messages, campaigns, and promotions, significantly increasing your brand’s visibility.
• It plays a crucial role in terms of improving social media marketing.
• It helps you create cost-effective marketing strategies.
• It helps you target customers for specific niches or demographics.
• It creates more recognition and brand loyalty.
• It helps with referral marketing.
• It creates an emotional connection with your brand.
• The advocates provide a valuable feedback loop.

29. Launch on MobileAppDaily

MobileAppDaily is a media and marketing company that helps companies delivering IT products and services gain recognition. With MobileAppDaily, a company can publish content about their products and services in several formats like social media posts, web stories, blogs, product reviews, product listings, etc. This not only opens doors for the business to push their products to the MAD community, but their constant SEO efforts put you at the forefront of SERP. 

Note: To navigate our different services, reach our home page by clicking here!

How big is the app and software market?

In hindsight, it is important to understand the opportunity. Therefore, to prove the point further, here are some stats. As per an article by PrecedenceResearch, the global development software market size is expected to reach $328.3 billion by 2032. In 2022, this figure was close to $155.2 billion. If this figure turns out to be true, the app market size will double in the next decade.

Additionally, here are some stats that we have taken from the same article:

• North America shares around 41% of the revenue contributed in the year 2022
• The cloud segment is expected to grow at a CAGR of 23.1% between 2023 to 2032
• Low-code generator segment has generated more than 59% revenue share in 2022
• Large enterprise segment registered a revenue share of 59.1% in 2022
• SMEs are expected to grow with a CAGR of 29.8% between 2023 to 2032
• The no code development platforms is expected to expand at a CAGR of 2023 to 2032
• The on-premise segment captured over 58% revenue growth in 2022

Why do Startups Creating Apps and Software Need Innovative Marketing Techniques?

Here are some Startup stats from ExplodingTopics for more clarity:

• 1 out of 5 startup fails in the first year
• Currently, the total evaluation of startups in the world is close to $1,215 billion 
• ByteDance is the world’s most valuable startup
• United States has the highest number of startups
• San Francisco has been ranked highest based on quality, quantity, and overall business environment
• New York is home to over 9,000 tech startups
• Asian small city startups are projected to generate 45% of the global revenue by 2025

Wrapping Up!

Standing out from the perspective of marketing efforts today is a crucial step for any startup to achieve success. Gone are the days where startups can get traction simply by using conventional marketing. Now calls for innovative marketing techniques that are not limited to what is mentioned above. In fact, these strategies should be a byproduct of your own brainstorming. With this article, we hope to push towards a direction that can help you fulfill your ROIs and lead your startup to success.

• What are some innovative marketing strategies?

  Some innovative marketing strategies that can be used are:

  • Interactive content
  • Gamification
  • User-generated content
  • Storytelling across platforms
  • Experiential marketing
     
• What are some low cost marketing strategies for startups?

   Some low cost marketing strategies for startups are:

  • Social media marketing
  • Email marketing
  • Networking
  • DIY graphic design
  • DIY video marketing
     
• List some ideal marketing agency for startups?

  Some ideal marketing agency for startups are:

  • Ignite Visibility
  • Single Grain
  • WebFX
  • Batch Creative
  • SeeResponse
     
• List some marketing tips for small businesses?

  Some marketing tips for small businesses are:

  • Mobile optimization
  • Implementing referral programs
  • Local SEO optimization
  • Building a strong online presence
  • Encouraging customer reviews
     
• List some digital marketing agency for startups?

  Some digital marketing agency for startups are:

  • WebFX
  • Neil Patel Digital
  • Sculpt
  • Straight North
  • Location3
     
• List out some B2B sales strategy for startups?

  Some B2B sales strategy for startups are:

  • Defining a clear value proposition
  • Identifying your target audience
  • Building a strong online presence
  • Leveraging social media
  • Implementing a CRM system