Best Mobile App Marketing Companies 2023

What are the Key Stages Used by Mobile App Marketing Companies?

Mobile app marketing means promoting your application so that customers can engage with your product and services. Also, it means boosting your app’s presence in the app store with app marketing techniques. 

Mobile app marketing consists of three main stages - 

• Awareness - The awareness stage occurs before the mobile marketing agency and the clients launch the product. This stage is all about creating brand awareness. This stage includes a clear brand purpose, communication, and positioning. It basically answers the who, when, where, and how of your products and services. 
  The main goal of the awareness stage is to interact with potential customers through various channels, such as influencer marketing, and direct their attention toward your product.
• Acquisition - The acquisition stage means that you have already launched your app in the market and implementing new strategies to acquire new users and increase app installs. Acquisition is a continuous process that needs constant modifications and tweaking of previous strategies and marketing methods. Usually, there are plenty of mobile marketing services that can help you with the ordeal.
  So, at this stage, the main focus here is app store optimization and implementing strategies that are appealing in order to attract new users and build a loyal customer base. It is an important step and can help in understanding the efficacy of app marketing companies.
• Retention - The work of mobile marketing services doesn’t end after user acquisition. The mobile app marketing services need to keep them engaged in your application. At this stage, the mobile app advertising agency needs to create compelling strategies to convert your acquired users into loyal customers. 
  Make sure the app marketing company keeps up ongoing communication with your users, maintaining a trustworthy bond with them. The best way to do this is through push notifications. 
  Keeping users in the loop and sending them alerts and updates about promotions and new features is a great way to keep them engaged. 
  User experience is another important component of user retention. Make sure users can smoothly browse through your app and use your services at ease from the start. 

The above flowchart explains different stages of mobile app marketing. A promoter starts marketing services with the awareness stage, that includes advertising the product in the market.

Next, the users download the app from app stores in the acquisition stage. In the third stage, app marketers focus on user retention by pursuing customers for memberships, signups, and more.
 
In the final stage, app marketers focus on retargeting the previous customers of their brand. This helps in improving the brand loyalty for the mobile applications.

How to Choose the Best App Marketing Agency?

Finding the best app marketing agency for your business can be tricky and challenging. However, there are a number of factors you can consider when looking for an Android or iPhone app marketing firm for your business.

• Communication: Always search for marketing agencies that have strong communication skills. You need to know if the potential mobile app marketing agency is responsive to questions and potential concerns. Is the app marketing agency able to communicate with the right person in charge of your project in a timely manner? Is the team from the list of mobile advertising agencies shortlisted responsive and understanding?
  Reading through client reviews and feedback is also good, but the first-hand experience can offer loads of helpful insights. So, pay attention to how the mobile app marketing agency responds to your queries and concerns and how long the Mobile Ad agency takes to handle the issues.
• Reliability: Building trust is crucial to your collaboration, so make sure your mobile app marketing agency follows through on their words. Figure out if your chosen app marketing agency runs on a tight schedule, works with multiple clients at the same time, and if they can deliver on their promises.
  You should invest time in looking for online reviews and past client experiences. Always aim to work with the best marketing companies that treat your project as their own. 
• Results-driven approach: The next thing to consider is whether the marketing agency has the ability to deliver the right results. So again, it’s important to look into the best mobile marketing agencies history and customer reviews. You also need to dig deeper to find whether the selected mobile app advertising agency offers the right technology, resources, and level of creativity. 
• Budget: When choosing a mobile app marketing agency, it’s crucial to consider your budget. Look for the best marketing companies that can offer you the best-in-class services within that budget. You must create a list of the best mobile marketing companies that deliver excellent app development services at affordable rates. By considering your budget and striking a balance between affordability and quality, you ensure that you're making a wise and informed decision in terms of hiring the best mobile app for marketing.
• Timeframe: The next essential step to consider is asking the time the best mobile app marketing companies will take to deliver your project. If you feel the app marketing company hasn’t provided a realistic timeline and cannot meet the deadlines, then you should think twice before hiring them and look for other options. Also, if there is any change in the project delivery date, mobile app advertising agency must communicate to you or your team. A reliable and professional mobile marketing agency should provide you with a realistic and transparent timeline. 

What are Some of the Best App Marketing Strategies?

Irrespective of how good your app is, if you don’t actively market it, you won't get the results you want. Therefore, we have assembled a list of app marketing strategies that are used by the top mobile app marketing companies and will help you drive app downloads and propel your brand’s success in 2023.

• Enable Push Notifications: Employ push notifications as a marketing tactic as they have the highest open rate compared to other marketing channels. According to a study by E-goi, a whopping 90% of notifications are opened, while emails are being opened at a rate of only 68.9%. This is the reason, it is amongst the favorite techniques for numerous mobile app marketing services.
  Using push notifications, businesses can inform users about new products, discounts, events, and more.
• App Store Optimization: App Store Optimization or ASO is one of the fundamental app marketing strategies applied by the best mobile app marketing agencies in both Play Store and App Store marketplaces. This strategy is used specifically for improving the ranking of your app within app store search results. This is important for your user journey because even if your campaign generates a large number of clicks to an app store to convert the leads into installs, your app still needs to be well presented on the list. ASO also requires you to utilize keywords just like SEO to help you rank higher on app stores. 
• Create a Landing Page: Creating a landing page is a critical app marketing strategy that allows your users to learn more about your app on mobile and desktop. Multiple app marketing services will make sure that important information about your app is included in the landing page - the app name, features, links to your app on Play Store and App Store, call to action, and promo video. 
• Target Audience on Social Media: Social media can help you reach your target audience more easily. Social networks provide you access to important data about users’ interests, hobbies, and so on. This information can help businesses to target their advertisements. Almost every mobile marketing services out there will focus on social media. For example, with Facebook Ads, you can customize advertising as accurately as possible since ads are targeted solely at your potential users.
• Content Marketing: Mobile apps are built to resolve certain pain points of users and perform specific functions. And so, there are a number of topics to write about related to your app. For the best mobile app marketing agencies, these topics present a great opportunity to apply content marketing to spread the word about their app. It involves writing blogs about your app and sharing them on relevant platforms. The range of topics that you can cover related to your app may include the app’s development process, thought leadership articles that talk about the market the app was developed for, and more. 
• Create Viral Video Content: Videos are undoubtedly the most popular form of content today. You can create videos for YouTube as it’s a powerful tool to spread the word about your product. An effective way to market an app is to create a fun video by playing sensational memes or using famous heroes. In fact, the best app marketing services that are out there will recommend the same and will provide service for it.

If you want to create a promo video, keep it short and to the point. It’s crucial that you focus only on your app’s best features and provide a strong call to action. As a final check, mute your video. If it still makes sense, it’s well done.

Engage a PR Team or Marketing Strategists

Public relations specialists do market research, produce press releases, and launch email marketing campaigns to promote the launch of your new app. The benefits of your new app can be promoted on the radio, TV, podcasts, or even a well-known YouTube show with the help of an effective PR agent. You can also submit for app awards, which attract the interest of tech aficionados, with the assistance of some PR and marketing agencies.

Do Mobile App Marketing Agencies Provide Support after Launch?

Ideally, the work of mobile app marketing services is up to the launch of the service or product. However, there are multiple Android and iPhone app marketing services that can provide extended support. These best marketing companies provide a range of services such as:

• App Downloads: Mobile app marketing services can assist in increasing app downloads. The best marketing companies employ a series of strategies such as full-funnel marketing, native advertising, reward users, app marketing campaigns, etc.
• User Engagement: Mobile marketing companies create relevant content that is engaging for the customers. This content is structured on the website through the content funnel. The mobile app marketing services also provide other options such as website creation, social media posts, email marketing, etc. to engage the customers.
• Retention Rates: The goal is not to gather new traffic but rather retain it on the website. The mobile app marketing services use different strategies such as engaging infographics, SEO, relevant content, etc. to retain the crowd onto the website
• Conversion Rates: In order to increase the conversion rates mobile marketing firms use various strategies such as adding testimonials, case studies, provide CTA, A/B test headlines, add pop-up, etc.
• App Store Rankings: A majority of entrepreneurs focus on SEO. However, improving the app store rankings is also essential. Mobile marketing companies optimize the app for ASO (app store optimization) which makes it much more amicable to rank in case of a relevant search query.

How much does Mobile App Marketing Cost?

Calculating the precise cost of app marketing depends on various factors. Nevertheless, the average expense for marketing an app typically falls within the range of $25,000 to $50,000.

To estimate the correct budget for your specific app, consider the following expenses:

• Market research ($5,000-$15,000)
• Market testing ($1,000 -$5,000)
• Social media promotion/ads ($1,000-$10,000)
• App Store Optimization (ASO) strategies (Up to $2,000)

Conclusion

The mobile app marketing agencies listed above have been shortlisted depending upon their services offered to the clients and the global recognition they have received by offering their assistance to several businesses.

After getting in touch with some of the service providers and clients, we analyzed the feedback of the respective top mobile app advertising companies and concluded whether the listed mobile app marketing agencies hold the required caliber to get featured. We made sure each of the mobile marketing services have done some credible work in their category and was of service to their clients.

In this race of the digital economy, the above-listed top app marketing agencies have already highlighted their niche with their client-centric mobile and web marketing services for the mobile app industry.

We hope that this list of the 'Top Mobile App Marketing Companies 2023' might come in handy for you in your future endeavors regarding mobile app marketing.