This partnership will focus on accelerating the reach of dialogue advertising into Audio-Centric Mobile Apps.
San Francisco, CA – June 20, 2019 – Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice AI technology, and jācapps, a leading custom application developer, partnered today to integrate Instreamatic into the newest jācapps platform.
The integration will allow all jācapps commercial radio, public radio, and Christian radio clients to take advantage of fully-measurable, AI-powered interactive dialogue advertising with their audio content, powered by Instreamatic’s audio ad technology.
Instreamatic has introduced a solution to the “click challenge” faced by advertisers on audio-centric apps. Because audio itself cannot be clicked, but that’s not the case with visual digital ads displayed across web and mobile interfaces. Here, operations like measuring and attributing also impact the audio ad campaigns which make the process difficult.
In practice, this means that an audience listening to audio on a jācapps-created, Instreamatic-enabled app will receive voice-enabled ads that include a verbal call-to-action; for example, prompting the user to respond affirmatively to get more information on a particular product, or saying “no thanks” to skip the ad.
By enabling advertisers to create interactive voice ads that prompt consumers to respond to brand offers with conversational language, Instreamatic also collects and provides rich, empirical ad metrics that allow advertisers and publishers to fully understand audience responses and perform data-driven ad campaign optimization.
Ere, jācapps has played an integral role in bringing radio stations and other audio-based mobile apps into the mainstream industry, having developed apps for approximately 500 stations across primary platforms like iOS and Android for radio-industry clients for over a decade.
Bob Kernen, COO of jācapps said,
“Every one of our clients is looking for better and more innovative ways of monetizing their apps, and Instreamatic is providing an extraordinary solution that will really deliver unique value to the radio industry and audio-based app clients. By pairing Instreamatic with our own expertise in developing highly-effective mobile audio applications, we’re excited to offer our clients a brand-new option of utilizing interactive voice ad experiences for more effective monetization. We’re really excited to see clients take advantage of this partnership.”
Instreamatic’s technology features voice AI utilizing natural language understanding (NLU), that allows the listener to respond naturally and conversationally, and go far beyond “yes or no” interactions as per the requirements. Instreamatic’s AI also uses deep learning mechanisms to continuously iterate on its understanding of user intent. All of this is done in order to improve ad experiences along with the ad campaign effectiveness.
In preliminary performance results, Instreamatic’s technology has portrayed that dialogue advertising experiences provide increased consumer engagement and commitment to ad material.
Stas Tushinskiy, CEO, Instreamatic said,
“As the practice of listening to audio content – be that radio, streaming music, or podcasts – via mobile devices continues to scale, publishers and advertisers face an increasing need for better ad engagement and more accurate audio ad metrics. We’re proud to provide our voice-enabled ad technology and rich ad measurements to jācapps clients, who can now receive all the advantages of our solution conveniently integrated within their jācapps-developed, audio-centric mobile apps.”
In addition to this, Instreamatic also made the announcement of an agreement with Pandora, which is currently the largest streaming service in the U.S., that tests interactive voice advertising.
Instreamatic is a voice dialogue marketing platform that utilizes the voice AI (Artificial Intelligence) technology. Apart from that, this platform also provides an end-to-end solution for managing, measuring as well as monetizing voice-enabled advertising. This further includes a programmatic Ad Exchange for assisting clients with advertising sales as well.
The San Francisco-based company was founded in the year 2014 and since then its services have focused on digital audio and ad sales. Instreamatic has now shifted its focus to establishing the first voice-enabled end-to-end solution for digital audio publishers and marketers in the industry.
jācapps is one of the largest mobile application development firms in the US and is located in metro Detroit. Since its inception, this app development company has developed over 1,200 apps with the assistance of their Michigan-sourced team members.
The jācapps developers go beyond common devices by delivering messages via some of the most used devices in the world. This array of devices also include Connected Car, Tablets, Smart Speakers, Smart TVs, Streaming Devices, Wearables etc. You can get more information about it at Jacapps.
With a mixture of literature, cinema, and photography, Manish is mostly traveling. When he is not, he is probably writing another tech news for you!
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